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The lighting here is very dramatic and harsh. The ripples in the sand and the folds in the fabric are the elements that make this photo. The white hat keeps my model's identity somewhat of a mystery. This anonymity allows the viewer of the image to put themselves in the place of my model. The difficulty was to keep my own shadow out of the image and still have only the model, the sand, and her shadow fill the frame. Again, I wanted a minimalistic appearance in the photograph.
The main point here is to "Plan out the image you wish to create". This includes everything from the apparel to the location to the time of day.